More than $85 million worth of tickets have already been sold for the series of performances, which have the now sadly ironic title “This Is It.” As much as $30 million has already been spent on production, according to sources close to the situation. So what’s at stake for AEG, the world’s second-largest concert promoter, can’t be overstated.
Concert business executives have estimated that AEG paid Jackson an advance of as much as $10 million. That, plus the production costs, would mean AEG stands to lose as much as $40 million if nonappearance insurance isn’t substantial enough to cover this contingency. For AEG, “it’s either horrible or really horrible,” a concert business executive says.
