Tropicana Discovers Some Buyers Are Passionate About Packaging
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.
Crazy, but I totally agree. One thing I hope they keep, however: The half-orange plastic caps, a cool touch that most people don’t notice
EDIT: Missed this: “One aspect of the new Tropicana packaging is being salvaged: plastic caps for the cartons, also designed by Arnell, that are shaped and colored like oranges.”
