“The Skytyping process utilizes five airplanes that fly abreast, 250-feet apart and “type” up to 30 character messages in a dot-matrix-like pattern. When Skytyping, the airplanes create messages in the sky 5 miles long, as tall as the Empire State Building!  Skytyping can be seen 15 miles in any direction or nearly 400 square miles!”

I had never seen this until this past summer, when they covered the NJ beaches with Geico ads. Moderately trippy to be laying on the beach with a book over your face and wake up to see an ad hovering above you made of clouds…